deAsra Foundation helps entrepreneurs to ‘Go Digital’ and increase the marketing potential of their business.

deAsra, an organization aimed at empowering budding entrepreneurs, recently organized a workshop to help entrepreneurs understand digital media and bring their business online.

deAsra is trying to address the growing need of businesses that are suffering from a loss of customer's who now prefer to buy goods and services online. Statistics show that 65% of people in India did all their festive shopping online. This was a big hit for traditional businesses.

Conducted by Miss. Neha Sarwal, Marketing Head at deAsra Foundation, the workshop was a big success. entrepreneurs were shown how to Go Digital by using social media, online marketplaces such as Amazon and websites to build their businesses.

“Digital marketing is about connecting to your audiences in real time and making them the hero of your activity.” said Miss. Sarwal.

She also added that, “Before entrepreneurs ‘go digital’, they should be prepared with the message they want to send and strategies on how to engage with their prospective customers.”

The other key takeaways shared, covered ways to register and operate social media and online sales channels. Tips and tricks to increase reach and engagement of the audiences. And how to generate leads from online channels and sources. All these takeaways helped the audience walk away with easy and actionable ideas to start and grow their online business activities. Additionally deAsra also shared useful Social Media Marketing Checklists with those present at the workshop which was held at Morya Hall, Pimpri Chinchwad.